|| Target Audience Research Planning ||

When finding out the right target audience for YOUR short film the first best thing to do would be to put together a questionnaire and then take a look at the feedback. The feedback from a questionnaire will give you the exact information you will want to know from the correct target audience, if asked the correct questions. Here are a few questions that may be asked on our questionnaire: (without answer options)

How old are you?

Male or Female?

Are you still under education?

How often do you watch a film?

What genre of film do you prefer?

What genre of film interests you?

Do you think murder mystery films build a lot of suspense?

Name 3 of the best thriller films you have watched?

Name your favourite film?

Would you enjoy watching a murder mystery?

Are murder mystery's boring ?

if yes, why?......

^^ this is an example of pretty much the questions we would need to ask in order to get answers for our target audience research.

http://www.ukfilmcouncil.org.uk/vitalstats

The UK film council website helped gather bits of information that were useful to help us identify who are audience was, it was a very niche audience as not many people are interested in murder mysteries when drawn in by other interesting genre's of movie such as comedy, action, horror, sci-fi etc.....