When finding out the right target audience for YOUR short film the first best thing to do would be to put together a questionnaire and then take a look at the feedback. The feedback from a questionnaire will give you the exact information you will want to know from the correct target audience, if asked the correct questions. Here are a few questions that may be asked on our questionnaire: (without answer options)
How old are you?
Male or Female?
Are you still under education?
How often do you watch a film?
What genre of film do you prefer?
What genre of film interests you?
Do you think murder mystery films build a lot of suspense?
Name 3 of the best thriller films you have watched?
Name your favourite film?
Would you enjoy watching a murder mystery?
Are murder mystery's boring ?
if yes, why?......
^^ this is an example of pretty much the questions we would need to ask in order to get answers for our target audience research.
The UK film council website helped gather bits of information that were useful to help us identify who are audience was, it was a very niche audience as not many people are interested in murder mysteries when drawn in by other interesting genre's of movie such as comedy, action, horror, sci-fi etc.....